Caroline Brooks joins the VIY Advisory Board

26 July 2024 | All News

VIY is supported by a select group of representatives on our external Advisory Board. In a voluntary capacity, they provide guidance and insight to help inform the growth and direction of our organisation. Their various fields of expertise include young people and skills, cross-sector working, funding/income generation and data and impact.

We’re thrilled to announce a new Advisory Board member, Caroline Brooks. With over 20 years of experience in the sports industry across a variety of roles, Caroline has worked across the public, private, and charitable sectors in the UK and internationally in strategic areas including facility planning and improvement, policy development, funding and finance, major sporting events and using data to drive impact.

We first met Caroline in her role as Funding & Facilities Manager at London Sport where she first connected us with Sport England which directly led to the start of our long-term partnership. She also unlocked our partnership with Fusion Lifestyle, one of the largest leisure facility management companies in the UK.

Currently, as Head of Physical Activity for the World Federation of the Sporting Goods Industry, Caroline works with brands like Nike, adidas, Puma, and ASICS to promote a healthier, more active planet.

Prior to that, Caroline led key projects at The Commonwealth Secretariat for the Sport for Development & Peace Team, supported national governments from across the Commonwealth in developing sports policies for social development, and most recently convened the Commonwealth Sports Ministers Meeting at the 2022 Commonwealth Games in Birmingham (the legacy of which we’ve supported through our partnership with Sport Birmingham).

So, as we look to further build on our work and credentials in sport, we’re excited to welcome Caroline on board!