We’re progressive. We’re all about collaboration. We’re flexible. We’re inclusive. We’re a passionate bunch.
The VIY values lived and breathed by every member of Team VIY, including our Trade Mentors. If you’d like to join our mission, check out the roles we’re recruiting for here. Alternatively you’ll find Mentor roles here and opportunities to volunteer with us here.
The Team
Tim ReadingCEO & co-founder
Tim has 20 years experience of creating and growing cross-sector social action projects, and a background in engineering
Ed SellwoodCOO & co-founder
Ed has 15+ years of experience managing community and grassroots youth programmes, specialising in finance management.
Dee Dee WhelanSenior Programme Director
Dee Dee has extensive experience developing community projects in the UK and overseas and is a qualified physiotherapist
Tom Hague Retrofit & Green Skills Director
Tom has 10+ years’ experience growing social enterprises, including at VIY.
Alex BerwickData & Impact Officer
With expertise in data and impact measurement, Alex is passionate about helping VIY evidence their achievements
Sue JohnsonSkills Manager
Sue brings extensive experience as a Skills Manager, helping young people gain skills and knowledge for qualifications
Karen LilleyMentors Manager
Karen has 20+ years project management experience, leading on building refurbishment projects and volunteering services
Ash PemberyYouth Progressions Manager
Ash’s 8 years in youth & education demonstrates his passion to empower others to gain vital opportunities they deserve
Hannah DennyCommunications & Partnerships Manager
Hannah’s 10+ years in comms and building partnerships drives her to grow VIY’s impact
Tanice JacksonInternal Team Officer
Tanice has 10+ years’ experience creating memorable events for brands, venues, and communities.
Matt MellorProgramme Manager – North
Matt has extensive experience managing and implementing community based projects, seeing young people thrive
Danny HawkinsProject Manager – North West
Danny applies project management expertise to help young people develop skills and build strong futures
Gemma TorrYouth Engagement Co-ordinator – North
Gemma is passionate about youth work, with a background in education, outreach, recruitment, training and assessment
Katie BoothProgramme Manager – East Midlands
Katie’s experience at the heart of youth and community engagement is growing VIY’s impact in her region
Charlie Morgan East Midlands & North Project Manager
Charlie has nearly 15 years of experience in youth work and project management, with a passion for community
Casey GullifordYouth Engagement Co-ordinator – East Midlands
With a background in SEN and youth engagement, Casey’s knowledge & skills create a positive impact on our young people
Hannah PardeyYouth Engagement Coordinator – East Midlands
With five years of youth engagement experience, Hannah is passionate about empowering young people
Owen McCavanaProgramme Manager – West Midlands
With 15 years in programme management and youth work, Owen blends expertise in construction and charity to drive change
Jess BaileyYouth Engagement Co-ordinator – West Midlands
With her youth work and psychology experience, Jess drives positive impact for young people who need VIY the most
Jordan ClarkeProject Manager – West Midlands
With 10+ years in construction & project management, Jordan’s now passionate about developing the next generation
Graham BlackburnProject Manager – South
Graham is a health & wellbeing specialist tackling inequalities and the impact it has on communities and young people
Mick LoftusProject Manager – East
Mick has 40+ years in the construction industry and is now helping young people start their journey
Joseph YohannesYouth Engagement Co-ordinator – East/South
Jojo is a Social Psychology graduate turned VIY volunteer, now full team member, passionate about creating change
Darren BarnesProject Manager – North East and Yorkshire
Darren has worked in construction his whole life and now enjoys sharing his experience with others
Hazel O’KeefeYouth Engagement Co-ordinator
Hazel’s experience with young people shapes inclusive opportunities that help them thrive
Alan DaltonLead Mentor – South
Alan, our longest-serving multi-trade mentor, is a skilled carpenter dedicated to youth skill-building.
Kate KerrLead Mentor – South
Kate, a skilled painting and decorating expert, helps young people build practical skills and confidence.
Paul Davies-BloomfieldLead Mentor – North West
Paul is an experienced multi-trade specialist, passionate about helping young people achieve their goals.
Adrian LlewellynLead Mentor – West Midlands
Adrian, a skilled joiner and carpenter, uses his SEN experience to foster youth development through hands-on learning.
Dale BrayLead Mentor – London
Dale combines art, design, and carpentry expertise to transform spaces and equip young people with future skills.
Andy BallLead Mentor – South
With 40+ years in construction, Andy brings expertise across trades, delivering exceptional craftsmanship and insight.
David GoodeLead Mentor – Norfolk
David is a multi-trade mentor, teaching young learners practical skills and opening doors to construction career paths.
Dom Hudson Lead Mentor – Norfolk
Dom, a skilled carpenter and joiner brings extensive experience in multi-trade projects, to create lasting solutions.
Jamie Turner Lead Mentor – East Midlands
Jamie, a multi-trader skilled in IOSH Risk Assessment, plastering, and other trades, empowers others through mentorship.
Simon KitsonLead Mentor – North
Simon, a long-serving mentor and trades professional, helps young people build skills for successful careers.
Dan MunnLead Mentor – London/National Assessor
Dan is a skilled carpenter and assessor, mentoring young people through skill-building projects
Dave ClyneConstruction Manager
Dave has 20+ years of project management experience mainly in the commercial construction fit out industry
Stuart RichmondPartnerships Lead
Stuart has a wealth of partnership sales and management experience working with rights holders, agencies and brands
Advisory Board Members
VIY’s senior management team is supported by an advisory board currently comprising five members, all of whom have considerable personal experience of VIY’s work and activities and, between them, cover areas of key relevance to VIY including social action, education and vocational skills, and the DIY sector/building trade.
Natalie CrampConsultant & Strategic Advisor
Natalie is a Partner at commercial data firm JMAN Group, and former COO, Careers & Enterprise / Director, Team London.
Matthew GauntChair, VIY
Matthew was VIY’s client for five years whilst Brand & Marketing Director at DIY and home improvement retailer Wickes
Michael OsbaldestonSenior Advisor, City & Guilds
City & Guilds is the world’s largest skills body and has underpinned VIY’s skills offer to young people since 2012
Carrie DeaconIndependent social innovation strategist
Formerly of innovation foundation Nesta, a long-term supporter of VIY’s organisational growth and development
Caroline BrooksHead of Physical Activity
Caroline has over 20 years of experience in the sports industry and has been an informal VIY champion for many years.
I’d like to find out more about becoming a mentor
I work with young people who would benefit from VIY
I have a potential project and I’d like to find out more
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