Dulux and VIY to continue Let’s Colour partnership for another three years 

9 February 2023 | All News

We’re delighted to be extending our partnership with Dulux for another three years, to help turbocharge the next generation of painters and decorators, through the Dulux Let’s Colour initiative!

Since 2019, Dulux has donated 11,000 litres of paint to over 90 VIY projects, which have collectively helped over 1,100 young people learn trade skills and gain over 900 City & Guilds Entry Level 3 accreditations. While doing so these projects have coloured the lives of over 55,000 people within the communities whose spaces have been transformed through VIY’s projects, across the most deprived neighbourhoods in the country.

Some standout painting projects have included the epic glow-up of Kaset Skatepark in King’s Lynn, the former gymnastics club of Beth Tweddle MBE in Liverpool and the Amber Foundation for young people in Trowbridge, completed with some leftover paint from Dulux’s sponsorship of Channel 4’s Changing Rooms.

As well as continuing to transform vital community spaces in need and the lives of the young people we work with through the power of paint, the new three year partnership will expand to see VIY become the Community Partner in all Dulux Decorator Centres across the country, where the sales of paint stirrers and tin openers will directly fund the City & Guilds Entry Level accreditations gained by young people volunteering on VIY projects.

Further initiatives will include training for VIY learners and Mentors through the Dulux Academy, passing on decades of experience through mentoring opportunities for professional painters through Dulux’s network and their own staff, along with linking VIY’s young volunteers up with potential employment opportunities for the future.

Left to right: Pete Howard, Sustainability & CSR Lead, Dulux, and Tim Reading, CEO and co-founder, VIY, at Dublin Castle, Camden – where Dulux Let’s Colour and VIY transformed this historic music venue

Tim Reading, CEO and co-founder of VIY, on signing the agreement, said:

“Working with the biggest names in the trade helps demonstrate true, collaborative social value for both VIY and big brand organisations. Our ongoing partnership with Dulux, not just through the power of paint and how this can transform a community place, but through our joint efforts in training, mentoring and the next steps for our young people with other partners and clients, will help towards delivering our joint strategic goals to develop the next generation of tradespeople.”

Peter Howard, Sustainability & CSR Lead for Dulux, said:
“We are delighted to sign this 3 year partnership agreement with VIY. This partnership will colour thousands of lives and benefit hundreds of young people all through the power of paint.

“We at Dulux are delighted to continue partnering with Volunteer It Yourself and look forward to delivering a record number of Let’s Colour community transformation projects in the years to come. This partnership will continue to not only add colour to tens of thousands of lives each year but also will help hundreds of young people improve their confidence and construction skills. It’s a shining example of how collaboration with brilliant partners can harness the power of paint!”

Here’s to three more years doing #SomethingConstructive through the power of paint with Dulux!